The scheme, over 400m2, provided 130 covers over 2 floors, including a mezzanine, a full-service counter and product display with open prep kitchen and bakery. This project was the first of a series of ‘prototypes’ schemes testing the application of independent artisan baker, Euphorium Bakery, into existing supermarket environments for a leading UK retailer.
The Bakeries would maintain their own distinct look and feel and replace the existing in store bakeries, offering a unique and new customer experience.
A key feature of the design was the ‘bakers table’, an open air baking area, visible from the main shopping aisles and ‘walk-ons’. The baker prepares and finishes product on the table, they are put ‘centre stage’- a place to showcase the baker’s skills and add theatre and engagement to the customer journey.