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“What do we know now about the changing needs of the market?
There is saturation of uniform spa & fitness offerings with little market differentiation, this is hitting the bottom line and stunting growth
There will be increasing demand in results driven treatments and services for better health, with more integrated technology
Guests will discriminate more as they emerge from the pandemic forcing greater competition, presenting challenges for rebuilding businesses
The pandemic has revealed that consumers care now, more than ever about wellness. In an international survey of 7,500 survey, 79% of responders believe Wellness is important & 42% seeing it as a top priority. (Mckinsey’s ‘Future of Wellness Survey’).
To capitalise on this growth, it will be crucial for business success to provide holistic services and an optimised guest experience in a supportive and complementary environment, with full 360-degree integrated wellness.
What is wellness design? It could be a technology driven wellness health space or, an innovative new hotel spa. It is about an approach that puts the wellbeing of those using buildings at the center of the design.
